Early 2019 domain trends and insights
If you attended Namescon this year in Las Vegas you no doubt took away a lot of valuable information on the domain space. I always enjoy hearing from everyone in the industry and learning from their insights. I also enjoy sharing what we see in the industry. Historically, Namescon has been the place we have tried to give domain investors a look “under the hood” in our business and to share tips from running our own portfolio of domain names to help others improve their investment strategies.
The more data we can share, the better off everyone in the industry will be as a rising tide lifts all boats. This year is no exception. We are sharing 5,000 previously unreleased actual sales from Q3 2018, that are typical of what kinds of domains sell on our Aftermarket. You can get a token to access that by visiting our booth at the conference. We are also giving out access with that same token the ability to use our appraisal tool in bulk for your domains. This allows up to one hundred thousand domains to be checked. In addition to the price we think they would sell at, we give much more data behind the price point by including the price the domain would likely sell for on a wholesale market like GoDaddy auctions expired domains. You can also see our estimated likelihood of a sale within a year of your domain based on three separate price points.
As good as this data is, the real highlight of the show for me is the keynote by Paul Nicks the V.P. of GoDaddy’s Aftermarket. This year the data focuses on acquiring domains that have a better chance of selling on the Aftermarket. The presentation releases a plethora of data around what sold last year, 2018, on our Aftermarket. We publish things like what the global market looks like for domain sales, what the average sales price for a domain name is by region, and what TLDs (Top Level Domains, e.g. .com, .net, .org) sold last year and how they performed vs. last year.
Paul then went on to explain what characteristics in a domain provided the best sales velocity last year. He took a deep dive into data like the number of characters in a domain and how it impacts the domain’s sales velocity and the average purchase price vs. the average sales price on these particular domains. Using this data coupled with an example of a typical domain investor he presented a hypothesis of the average time it will take someone using these best practices to see a return on investment.
Finally, he wrapped things up by briefly covering some sales best practices. This was the focus of last year’s presentation and updating it with any new learnings we had over the past year. You can see last year’s presentation in full on YouTube here.
If you were not able to attend the conference session this year, or just couldn’t take notes fast enough, we have the slide deck embedded below with a video of the presentation to come shortly as well.
And here’s a link to my recap of Namescon 2018 if you’re looking for more.
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